Crowdfunding 101 - Part 5: Promote

Welcome to the fifth part in our series Crowdfunding 101.  Join us for the next  week to learn more about how to build and run a successful crowdfunding campaign.  We have all the best hints tips and tricks to help you make your great idea a reality.

This is part 5 of 8.  Come back every Wednesday and Friday for more tips

Promote Your Project and Seek Out Investors

Sadly, crowdfunding isn’t a silver bullet and you’re still going to have to go out and work to get the money!  We’ve found that the most successful crowdfunders don’t list their project and then sit on their hands and wait for people to recognize their brilliance – they go out and tell them instead! 

Don’t underestimate the power of your own network and the willingness of your close friends and family to back your idea.   Once your project is listed send a personal message and encourage these people to be the first to invest.  One of they key determinants of a successful crowdfunding project is momentum, and your family friends will likely be key in providing you this.  But be careful, don’t spam people or overwhelm them with a guerilla-style email marketing as it will likely only turn people off.

In addition to your close network, appeal to your local community and tap into people’s desire to support local ideas.  Contact TV networks, newspapers and radio stations and offer to be part of a human interest story – they’re always looking for content and you might be surprised at how much traction it will give your project.

See you Friday for the next installment:  How to incentivise your supporters - Stay Engaged

Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8

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